InnovaDerma announced that Blake Hughes has been appointed Chief Executive Officer ("CEO") of the Group with immediate effect. He will be based in the UK. Blake has spent his career in the beauty and personal care sectors and brings with him extensive marketing and digital analytics experience. Most recently, he held the roles of CEO and Chief Marketing Officer of Philip Kingsley. Joe Bayer will step down as Interim CEO with immediate effect. He will remain as Executive Chairman to support Blake and ensure a smooth handover of the CEO function. Joe intends to step back to Non-executive Chairman after the transition has been completed.