InnovaDerma is now selling its two core brands, Skinny Tan and Charles + Lee directly to consumers via Amazon both in the UK and USA. This is an exciting and important step in the Company's e-commerce led strategy enabling to service the on-line shopper wherever they are most comfortable shopping. Moreover, in the US, this new channel will offer a much more cost-effective shipping model as are able to leverage the Amazon distribution network whilst maintaining healthy gross margins.