Innovid Corp. announced the launch of Instant Optimization, a machine-learning solution that empowers converged TV marketers with the ability to immediately optimize ad performance in flight. Instant Optimization provides the essential technology to automatically adjust which ad is seen, championing top-converting ads in real-time and improving performance across streaming and digital channels.

While advances in converged TV measurement have made it possible for marketers to understand the reach and performance of campaigns in real-time, the ability to make those insights actionable has lagged. Instant Optimization bridges that disconnect, unlocking the true value of converged TV measurement insights. Expanding on Innovid's existing optimization capabilities, this new automation takes outcomes insights from the InnovidXP measurement platform and links them directly to marketers' ad-serving strategies, ensuring that the ads driving the most website and app activity get the largest share of voice.

Across brands and agencies, Innovid is the platform of choice for streaming delivery, and it's the scale and automation of that delivery -- encompassing approximately 1.2 billion ads served and 6 billion data points collected each day -- that fuels InnovidXP's powerful insights and unrivaled view of the converged TV universe. With the addition of Instant Optimization, Innovid completes the final mile of measurement, allowing marketers to automatically activate against insights without waiting for human intervention or the use of multiple disparate solutions.