Intapp announced that Accordion has selected Intapp DealCloud as its relationship management platform. Modernizing business development: With DealCloud, Accordion will have a single destination for its professionals to find and reference communications, workflows, and other data relating to client pursuits and engagements. Access to collective firm intelligence helps teams strengthen relationships, accurately track and forecast pipeline, and accelerate execution.

Centralizing engagement data and Accordion?s daily activities will also provide new, actionable insights into client trends and industry developments. Building on The Rainmaker Genome Project research, DealCloud will help Accordion professionals adopt an Activator mindset, giving them a competitive edge in managing client relationships and growing the business. Access to valuable relationship intelligence will foster key Activator behaviors: consistently dedicating time to business development, building a robust network, and staying connected with contacts via a cadence of timely, relevant outreach.

Additionally, the DealCloud Activator experience will simplify the complex process of client interaction by providing tools and guidance for prioritizing outreach, building networks, and understanding client needs.