Isentia Group Limited announced that Peter McClelland has been appointed Chief Financial Officer with effect from 18 February 2019. Mr. McClelland brings strong financial, operational and strategic expertise with an impressive track record executing complex business strategies across a range of industry sectors, including leading media and retail companies. As CFO and Chief Operating Officer of leading out-of-home advertising company oOh! Media, Mr. McClelland was instrumental in building the scale and diversity of the business, and running the ASX listing process. In this role, he was responsible for optimising operations including re-engineering finance, HR, legal, assets and IT functions. Mr. McClelland takes over from outgoing CFO James Orlando who announced his resignation in July. Mr. Orlando will remain with the company until early 2019.