N Brown Group announced a partnership with Sainsbury's for one of its strategic brands, Simply Be. A selection of Simply Be clothing is now available online at Tu.co.uk - Sainsbury's online clothing platform - and will be available at select Sainsbury's stores from late September, giving customers the opportunity to see and feel the quality and uniqueness of Simply Be's products in person. Customers will be able to buy a selection of clothing, including t-shirts, blazers, dresses and jeans, in an inclusive range of sizes from 10 - 32, and priced between PS18 - PS60.
This collaboration reinforces N Brown's wider commitment towards championing inclusivity and accessibility, enhancing its customer-first approach. Through access to Nectar, N Brown will continue to utilise data and listen closely to customer feedback, allowing them to continue to put customers' needs and wishes front and centre of the Group's strategy. The partnership's online-first approach is a key moment in advancing N Brown's digital strategy, and by extending Simply Be's physical reach, the collaboration will give millions more women the opportunity to experience the power of fashion that fits well and makes them feel amazing.