VIOOH, a digital out of home marketplace, has launched programmatic digital-out-of-home advertising at selected U.S. airports in partnership with marketing and advertising company JCDecaux North America, according to a company press release.

The DOOH offering will be available at major U.S. airports across California, Texas, Massachusetts and Pennsylvania, with more to follow.

Combining JCDecaux North America's airport inventory with VIOOH's supply-side platform, which currently has 36 demand side platform partners globally, will help U.S. advertisers create flexible, efficient and measurable DOOH campaigns on airport inventory, according to the release.

"We are enthusiastic about the launch of our U.S. airport media inventory on the VIOOH programmatic platform. It brings both new opportunities and flexibility to advertisers while we continue to invest in the best quality digital assets in our portfolio. We now have a full programmatic media offering across to our entire U.S. portfolio of street furniture, billboard and airport," Jean-Luc Decaux, president and co-CEO at JCDecaux North America, said in the release.

A recent study by JCDecaux revealed that airport advertising delivers the highest perceived value for brands when compared to online display, social media, TV and press advertising.

"For the first time, U.S. airport advertising will be available with complete targeting control, flexible formats and in a brand-safe environment," Natalia Escribano, chief commercial officer at VIOOH, said in the release. "It's an exciting time for the digital OOH industry as a whole, as programmatic digital OOH gains more traction globally, especially in the U.S. where programmable DOOH ad spend is forecasted to reach $519.9 million next year."

Copyright © 2022 Networld Media. All rights reserved., source Industry News