Johnson & Johnson took another step forward in establishing two independent, market-leading companies with the announcement of Kenvue as the name for the planned New Consumer Health Company. The new corporate brand comes to life through a compelling purpose, and a timeless visual brand. Kenvue (pronounced ken·view), is inspired by two powerful ideas: ken meaning knowledge, an English word primarily used in Scotland, and vue, referencing sight.
With rich knowledge of human needs and deep consumer insights, Kenvue will deliver meaningful, personal health solutions. Kenvue's purpose, Realize the Extraordinary Power of Everyday Care, will guide the company's actions and long-term aspirations, from strategy to talent philosophy, and more. Along with the name and purpose, Kenvue's visual identity represents the company's timelessness, while allowing space for its iconic brands to also have a home.
The new logo centers on the K symbol, embodying the company's strengths the geometry of the rectangle representing scientific precision and the round edges evoking the warmth of care. The corporate name is depicted in a distinctive logotype in a rich green. This strong, distinctive color works in harmony with the multicolored palette of the company's portfolio of well-known brands.