Joy Spreader Group Inc. issued a voluntary announcement on May 17, 2022, detailing the establishment of the overseas e-commerce division. The overseas e-commerce business is fed by content traffic based on user recommendations from an already well-established short video new media platform in tandem with a closed-loop business ecosystem, consisting of an e-commerce platform wholly built and operated by Joy Spreader, as well as a proprietary e-commerce supply chain that integrates product sourcing, customs clearance, warehousing, logistics and payment. To date, the overseas e-commerce business operates in several countries and regions in Southeast Asia and primarily markets several of China's well-known national consumer electronics brands.

The Group is one of the first Chinese operators to successfully commercialize its product lineup on a leading overseas short video platform. The rapid growth of the overseas e-commerce business has led the Group to implement a structural change to the business by establishing a wholly-owned subsidiary in Hong Kong SAR, Joy Spreader Interactive Group (HK) Limited, with the entity running the overseas e-commerce business.