Kambi Group plc has signed a long-term sportsbook partnership with Bingoal to provide its award-winning Complete sportsbook to Bingoal across its online and retail channels. Under the terms of the agreement, Bingoal will replace its current third-party sportsbook provider with Kambi's best-in-class sports betting technology and services which will be integrated with Bingoal's proprietary player account management system. Kambi's cutting-edge sportsbook will power Bingoal's online operations in both Belgium and the Netherlands, as well as its extensive retail network of over 350 betting outlets and press shops in Belgium.

The launch of Bingoal's new and improved sportsbook is expected to take place in second quarter 2024. Kambi was selected by Bingoal as its new sportsbook provider due to its proven track record of success with existing partners in regulated European markets, including Belgium and the Netherlands, which benefit from Kambi's high-performance sports betting platform and innovative products such as Bet Builder and AI-powered trading capability. As a family-owned company with more than 30 years' industry experience, Bingoal has grown to become one of the leading sports betting and gaming brands in its home country of Belgium, as well as developing a strong presence in the Netherlands where it launched online in October 2021.