Kambi Group plc signed an online sportsbook partnership with 711. The long-term agreement will see Kambi provide 711 with its market-leading Complete sportsbook, including its high-performance sports betting platform as well as its award-winning Bet Builder and AI-powered trading products. 711 holds a Dutch licence for online casino games and has experienced high growth in the vertical since launching in the regulated Dutch market last year.

With its partnership with Kambi in place, 711 will now apply to the Dutch regulator, Kansspelautoriteit, for an extension of its license to offer sports betting services. Upon its sportsbook launch, the operator will further leverage existing brand sponsorship deals with several Dutch football teams, including Excelsior Rotterdam, Telstar and FC Emmen.