The world’s trusted sports betting partner will support new BetCity.nl online sportsbook brand as regulated market opens on 1 October
The deal will see BetCity.nl leverage Kambi’s award-winning technology and expansive sports betting offer, as well as its expertise in the areas of compliance and sports integrity.
BetCity.nl is a new sports-only brand launched by a management team and underlying shareholders with years of experience in the land-based casino sector, owning assets including
As announced by the Dutch gaming regulator yesterday (29 September), BetEnt was among the first operators to receive a licence to offer online gambling and will therefore launch on day one upon the market opening tomorrow (1 October).
Kristian Nylén, CEO,
“The Netherlands will be extremely competitive but the combination of Kambi’s technology and sports betting know-how with BetEnt's sports-first strategy leaves the BetCity.nl sportsbook well placed to succeed.”
“It is exciting to enter the regulated Dutch market with such a first-class partner who fully supports and has an unrivalled track record in our values of compliance and sports integrity.”
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