Kao Corporation : Kao releases its Sustainability Report 2012
July 19, 2012 at 10:34 pm EDT
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2012/07/20
Kao Corporation (President and CEO: Michitaka Sawada)
released its Sustainability Report 2012 (HTML format) on July
20, 2012. The Report outlines the Kao Group's corporate
social responsibility (CSR) activities for fiscal 2011 (April
2011 to March 2012).
The Kao Group's mission is to strive for the enrichment
of the lives of people globally while contributing to the
sustainability of society through Yoki-Monozukuri, with
products and brands of excellent value. This year's
report introduces various activities for pursuing
Yoki-Monozukuri such as universal designs that meet diverse
consumer needs, product quality management, and initiatives
concerning the environment throughout the product lifecycle.
We also present information concerning various initiatives to
our stakeholders, including Kao's consumers and
customers, employees, local communities, suppliers,
shareholders, and investors.
Kao has also prepared the "Kao Sustainability Booklet
2012 - Through Yoki-Monozukuri," detailing our key
activities in an easy-to-understand and compact manner for
our diverse range of stakeholders.
The "Kao Sustainability Report 2012" (HTML and PDF
formats) and "Kao Sustainability Booklet 2012 - Through
Yoki-Monozukuri" (PDF format) are available on the
following website.
http://www.kao.com/jp/corp_csr/reports.html
(in the Japanese language only)
* Currently released versions are only available
in Japanese; the English version of Kao Sustainability Report
2012 is scheduled to be published in mid-September.
About Kao
Kao creates high-value-added products to help consumers
around the world enrich their everyday lives. Over 20
leading brands such as Asience, Attack, Bioré, Goldwell,
Jergens, John Frieda, Kanebo, Laurier, Merries and Molton
Brown are part of the lives of people in Asia, Oceania,
North America and Europe and help generate about 1,200
billion yen (about $US13 billion) in annual sales. Kao
employs about 35,000 people worldwide and has more than
120 years of history in innovation. Please visit the Kao
group web site for updated information.
http://www.kao.com/group/en/group/
Media inquiries should be directed to:
Corporate Communications Department
Kao Corporation
Kao Corporation specializes in manufacturing and marketing of consumer products. Net sales (including intragroup) break down by family of products as follows:
- care and beauty products (44.4%): body care products (soap, shower products), face care (brand Bioré) and hair care (shampoo, colorants, etc.; Asience, Liese, Curél and Essential);
- house cleaning and laundry care products (22.7%): detergents (brand Attack), dishwashing liquids, cleaners, stain removers, etc.;
- chemical products (21.6%): oleo chemical products (fat alcohols, fat amines, fat acids, etc.), inks, colorants, surfactants, etc. ;
- hygiene products (11.3%): feminine protection products (brand Laurier), diapers (Merries), oral hygiene products, etc. The group is also providing food products.
Net sales break down geographically as follows: Japan (58%), Asia (22%), America (10.5%) and Europe (9.5%).
KAO CORPORATION 
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