Kindred SDR : Maris Bonello wins Innovator of the Year 2017

Kindred Group Press Release

Malta, 17 May 2017

Kindred's Maris Bonello wins Innovator of the Year 2017

Kindred's Maris Bonello won the 10th award for responsible gambling efforts in the Kindred Group, when she won Innovator of the Year at the 8th Women in Gaming Awards in London.

Kindred Group's (previously Unibet Group) Integrity Analytics Manager, Maris Bonello, won the prestigious award "Innovator of the Year" at the yearly Women in Gaming Award show on Friday 12 May at the Savoy hotel in London. Maris was nominated for her efforts in developing the award-winning system Player Safety Early Detection System (PS-EDS). The detection system alerts responsible gaming experts at Kindred when customers might be developing a problem, which is then processed/interpreted on a case-by-case basis by Kindred's trained professionals in responsible gaming and player safety.

The proprietary technology combined with expert human discretion and judgment has proven to be a highly effective tool to protect our customers and our business from unhealthy and unsustainable gambling practices

"I am delighted to see Maris yet again be awarded for her dedicated and hard work in ensuring that our customers enjoy gambling in a healthy and sustainable way. It has always been, and will always be, a key priority for Kindred to offer our customers a fun, safe and entertaining experience. The work Maris and her team conduct is critical in achieving this", says Daniel Gambin, Head of Player Safety at Kindred Group.

Kindred Group invests heavily in responsible gaming and sees this as a fundamental pillar in building long-term customer relationships. Helping players stay in control of their gambling, providing a safe and secure online environment and preventing fraud, all contribute to the Group's aim of providing the best customer experience.

For more information:

Daniel Gambin, Head of Player Safety, Kindred Group Tel [phone]

Email: [e-mail]

Alexander Westrell, Group Head of Communication, Kindred Group Tel [phone]

Email: [e-mail]

About Kindred Group

Kindred Group is listed on Nasdaq Stockholm Large Cap, and is one of Europe's largest online gambling operators. Kindred Group is home to 13 brands, which serve over 16.9 million customers worldwide. Kindred Group is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.

Kindred Group plc, "Fawwara Bldgs", Msida Road, Gzira GZR1402, Malta

Tel: [phone] Fax: [phone] Website : www.kindredgroup.com

Registered office: c/o Camilleri Preziosi, Level 2, Valletta Buildings, South Street, Valletta, Malta. Company No: C 39017. Registered in Malta.