Kohl : A New School Year has Begun! Find Out What People Are Stocking Up on This ... ack-to-School Season...
September 07, 2021 at 10:32 am EDT
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The start of a new school year is officially underway and this year, Kohl's customers are making their school wardrobe and shopping preferences known as they head back to the classroom. Find out what is trending among customers this back-to-school season:
Athleisure and Casual Styles are Standout: It's clear the active and casual wardrobe is here to stay. Customers across all genders, ages and sizes are gravitating toward athleisure looks from brands like Nike, adidas, Under Armour and Champion, as well as lifestyle brands including Vans and Hurley. Matching head-to-toe sets are especially popular among shoppers and early transitional styles in cotton, fleece and pants are also resonating with customers.
Cue the Color: Bold colors and prints are popular among kids and teens as they look to stand out as individuals more than ever. In fact, Kohl's is seeing a more dramatic shift in all demographics - men, women, teens, and kids - choosing color compared to previous seasons.
Comeback Categories: Categories that were in less demand last year due to the atypical back-to-school seasons, picked up steam this year. School uniforms, denim and backpacks are increasing in popularity as kids are headed back to the classroom. For those going back to college, Kohl's is seeing customers gravitate towards home items, in particular, products like pillows and bed rests, storage items and bedding.
Styles for More than Just the First Day: Customers aren't just building their back-to-school wardrobe in the summer. Kohl's is seeing shoppers continue to stock up for the first day and beyond as they see what their friends are wearing and the weather gets cooler, causing a shift in styles.
See all that Kohl's has to offer kids this year at Kohls.com!
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Kohl's Corporation published this content on 07 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 September 2021 14:31:03 UTC.
Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,174 stores and a Website (www.Kohls.com). The Companyâs Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. Its Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise which is available in its stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available at Kohl's. Its private portfolio includes various brands, such as Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and brands that are developed and marketed through agreements with nationally recognized brands, such as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.