Kohl's unveils its new approach to home - a strategy designed to deliver customers a fresh and expanded selection of stylish home and seasonal decor, all at affordable prices. The significantly expanded assortment, available now both in-store and online, offers customers an inspiring and discover-worthy curation of home and seasonal products in new categories and styles for every home. To create a meaningful transformation of its home business, Kohl's expanded select categories in its assortment by 40%, offering newness in areas including wall art, glassware and ceramic home decor, barware, botanicals, lighting and more.

A Curated Ass assortment of Unique Home Goods: Kohl's new home collection will feature a curated mix of unique decorative home products in new-to-Kohl's categories, such as wall art, botanicals, storage, pet, lighting, frames, glass, and ceramics. The assortment is focused on approachable style and affordability. Strengthened Everyday Essentials: Kohl's home assortment maintains some of its key programs that customers have loved, such as bedding and bath, but has elevated the assortment to include more modern aesthetics and frequent pattern and color injections to offer a constant stream of style-forward options for customers' evolving preferences.

A Seasonal Decor Destination: Kohl's new home strategy is also positioning the company to be a year-round destination for everyday occasions and seasonal holidays. It will deliver 60% newness in home and holiday decor seasonally to keep customers coming back to refresh their homes for each holiday. Rediscovering Home at Kohl's has created an elevated and expanded in-store and digital home experience, making it easier for customers to find something new and exciting for their home every time they shop.

To re- introduce its home offerings to customers, Kohl's is engaging in a multi-channel marketing approach including immersive digital activations that are rooted in inspiration and experimentation, partnerships with home design experts, a live pop-up experience in New York City, and more.