KRBL Limited Announces Launch of New Product Namely 'India Gate Chia Seeds' and 'India Gate Flax Seeds'
February 10, 2021 at 04:41 am EST
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KRBL Limited announced 2 new additions in the domestic market to its health foods branded portfolio namely, "Chia Seeds" and "Roasted Flax Seeds". "Chia Seeds" is the ultimate super food with the goodness of protein, fiber, minerals, vitamins and essential fatty acids in a single offering, meeting nutritive requirements of all age-groups. Regular consumption has been known to bestow long-lasting benefits, on account of the combined impact of these nutrients. Given its easy supplementation "Chia Seeds" can readily be integrated into every diet and contribute towards a wholesome lifestyle. "Roasted Flax Seeds" is a nutrient dense, super-seed, with a nutty flavor and delightful crunch. It presents a potent combination of wholesomeness and taste, which can be added to any meal. It is also an excellent source of omega 3 fatty acids and PUFA, that helps keep one's cholesterol level in check. It is regarded as a well-balanced super food by many, containing all the essential minerals, vitamins and fatty acids. "Roasted Flax Seeds" is yet another healthy offering from KRBL Limited aimed at promoting healthy living. With deep understanding of emerging consumer needs the Company has consistently played a role in establishing healthy eating trends through its brand line. Both products announced on 10 February 2021 will be available for sale to domestic markets w.e.f. 10 February 2021 and augment KRBL Limited's branded portfolio of healthy foods.
KRBL Limited is an India-based integrated rice company. The Company is a basmati rice producer and has fully integrated operations in basmati value chain, which include seed development, contact farming, procurement of paddy, storage, processing, packaging, branding and marketing. It owns and manufactures basmati rice brands in India and abroad. It operates through two segments: Agri and Energy. Its Agri segment comprises of agricultural commodities, such as rice, furfural, seed, bran, bran oil, and others. Its Energy segment comprises of power generation from wind turbine, husk-based power plant and solar power plant. The Company offers its rice under a range of brands, including India Gate, Nur Jahan, Telephone, Train, Unity, Lotus, Lion, Doon, Aarati, Quilada, Al Wisam, Granny's Kitchen, Necklace, Bemisal and Indian Farm, among others. Its subsidiaries include K B Exports Private Limited and KRBL DMCC and KRBL LLC. It exports its products to Saudi Arabia, Iran, Iraq and others.