Starday announced a distribution partnership with Kroger. Gooey Snacks, Starday's popular chocolate hazelnut spread that brings all the flavor with none of the palm oil, dairy, or artificial flavors, will be available in nearly 2,000 Kroger-owned locations including Mariano's, Ralphs, Frys, King Soopers, among others — making it easy for people to get their favorite healthy chocolatey snack when they're shopping in stores. Following on the heels of Gooey's success, Starday has also successfully launched ALL DAY, a spice force of seasonings for the home cook, that was developed and perfected by Starday co-founder Lena Kwak, former culinary strategist and innovator at a 3-Star Michelin restaurant.

2022 will see the launch of multiple additional innovative brands and products from the Starday team. When developing its brands, Starday analyzes thousands of data points to identify measurable areas of unmet need, leverages iterative quantitative and qualitative testing to refine key product and brand attributes, and conducts extensive prototype formulation testing. With these data points driving their creativity behind brand creation, Starday makes better-for-you food brands that consumers want to be eating, using high-quality ingredients and practices that minimize environmental impact.