Erin Rolfes has been named as director of corporate communications and media at The Kroger Co., succeeding Kristal Howard, who is leaving the company to pursue other interests. Previously, Rolfes headed Kroger technology and digital communications. In her new role, she will serve as the company's spokesperson and be responsible for enhancing and protecting Kroger's corporate reputation and driving brand narrative across the Cincinnati-based retailer's lines of business.

Rolfes joined Kroger in February 2018 as corporate affairs manager for the Cincinnati-Dayton division, where she led media, strategic communications, government relations, community engagement and philanthropy. She was promoted to head of Kroger technology and digital communications in May 2021. Before coming to the company, she held key roles in professional communications, including television production, agencies, and served as manager of public relations and communications for the Regional Economic Development Initiative (REDI) Cincinnati.

Howard will remain at Kroger until May 1, 2022 to help with the transition.