October 21, 2013
Tokyo, Japan, October 21 2013---Kyowa Hakko Kirin Co., Ltd (President and CEO: Nobuo Hanai, "Kyowa Hakko Kirin"), launched the interactive website content "Invisible Things" (http://invisible-things.com).
In alignment with the inauguration in 2008, Kyowa Hakko Kirin developed "Commitment to Life", a mission statement composed of condensed values as a life science company shared amongst all employees.
"Invisible Things" is an artistically created film designed to enhance corporate branding. The film is a visualization to depict the underlying aspiration within "Commitment to Life", which is to face those fighting illness with sincerity in order to deliver true smiles. In addition to film, viewers will have access to interactive content in which they can experience that the world is filled with beautiful aspirations and profound desire.
As the content aims to pursue creative novelty in the field of media arts, they are directed by concept designer Shogo Tominaga, film by Makoto Yabuki of TANGRAM, and music by evala of ATAK.
("Commitment to Life" : http://www.kyowa-kirin.com/about_us/vision_mission_values/commitment_to_life/index.html)