L'Oréal announces a minority investment, through its venture capital fund BOLD (Business Opportunities for L'Oréal Development), in micro-imprinting start-up Prinker Korea.
Prinker Korea invented and manufactured the very first digital non-permanent tattooing device.
L'Oréal and Prinker collaborated for several years before unveiling their CES 2023 award-winning innovation: L'Oréal Brow Magic. This is the first portable electronic eyebrow make-up applicator to deliver the precise shape desired.
' Thanks to this strategic investment, we are reinforcing our commitment to beauty tech, bringing to everyone, through disruptive technologies, the means for limitless self-expression. Barbara Lavernos, Executive Vice President, Research, Innovation and Technology, L'Oréal.
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L'Oréal is the world leading cosmetic group. The group offers skincare products (39.9% of sales), makeup products (19.7%), haircare products (15.4%), fragrances (12.6%), hair colouring products (8.3%) and other (4,1%). Net sales break down by family of products as follows:
- consumer cosmetics (36.9%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- luxury cosmetics (36.2%): Lancôme, Kiehl's, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Biotherm, Helena Rubinstein, Shu Uemura, IT Cosmetics, Urban Decay, Ralph Lauren, Mugler, Viktor&Rolf, Valentino, Azzaro, Prada, Takami, A?sop, etc.;
- active cosmetics (15,6%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Skinbetter Science, etc.;
- professional products (11,3%): L'Oréal Professionnel, Kérastase, Redken, Matrix and PureOlogy brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2023, L'Oréal has 37 production sites worldwide.
Net sales are distributed geographically as follows: Europe (31.6%), North America (27%), North Asia (25.9%), Asia/Pacific/Middle East/Africa (8.4%) and Latin America (7.1%).
L'ORÉAL 
