Courtabœuf, September 20th2017

Lexibook launches online shop for the start of the school year!

September is the month of the year bringing changes and previews of Christmas newtrends!

On this occasion Lexibook® has launched its online retail shop to meet the increasing demand of its consumers, of people interested in the brand and its innovative products and mostly, all people enjoying direct purchase from amanufacturer.

The website has been entirely refreshed especially to be mobile-friendly and offer a smooth purchasingexperience.

The large selection of products is focused on the most popular ranges and products of the moment and is continuouslyrenewed.

And because content is important, it won't be affected by the strategy of transforming the website into an online retail shop. Quite the contrary, content is enhanced with clear and helpful descriptions, many product images and above all, unboxing videos focusing on unwrapping products and showing how to use them. We also find children and teens' favorite heroes and the best of the relatedproducts.

This business revolution is also a new way for the brand to communicate to consumers through newsletters on current events that will also retain customers by allowing them to follow Lexibook on socialmedia.

Our website is available in 5 languages and deliveries are ensured everywhere in Europe and NorthAmerica.

About Lexibook:

Lexibook® is the European leader in licensed consumer electronics for children, owning over 42 registered trademarks. This success is due to a strategic focus on strong international licenses, coupled with high value-added electronic products (audio and video, etc.). This strategy, combined with a policy of continuous innovation, has spurred the Group's international growth and has enabled it to develop a wide range of products under the Group'strademarks.

EURONEXT (Alternext: 3359). With over 25 million products on the market, the company is currently selling one product every ten seconds around the world! For more information, please visit:www.lexibook.com.

Contact LEXIBOOK - Delphine LE LAN- 01 73 23 23 11 - rpfr@lexibook.com

www.lexibook.com

Lexibook SA published this content on 20 September 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 20 September 2017 07:24:02 UTC.

Original documenthttps://www.lexibook.com/media/pressrelease/file//o/n/online_retail_store.pdf

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