Life360 has announced the appointment of Mike Zeman as its new Chief Marketing Officer. With over 20 years of experience in digital marketing, brand building, international expansion, and subscription-based ventures, Zeman brings a wealth of expertise to lead Life360's marketing efforts and elevate the brand to new heights. In his previous roles at known companies such as Netflix, Google, and Square, Zeman amassed extensive experience in performance and product marketing, brand strategy, and global partnerships.

At Square, he successfully launched a multitude of cutting-edge marketing initiatives that increased global brand consideration, including the multi-market "Everything Your Business Needs. Almost" campaign, which brought attention to the various jobs that Square helped small business owners solve in creative, physical and virtual experiences. His transformative leadership shifted Square's perception from a "payments" company to an integrated ecosystem of hardware and software solutions.

In his new role at Life360, Mike Zeman will report directly to Chief Operating Officer Lauren Antonoff. His strategic vision, coupled with a deep understanding of the tech industry, positions Life360 for continued success in the dynamic landscape of family safety, location-sharing, and beyond.