LivePerson, Inc. and Infinity announced a partnership to help brands better personalize digital experiences through the power of conversational data and intelligence. The new partnership drives enhanced personalization and measurable ROI by making it easy to connect attribution data across voice calls and digital messaging conversations. This bi-directional attribution ?

inclusive of conversations handled with AI and automation ? makes it easier to understand a customer's end-to-end, omnichannel journey with a brand. By connecting this data across channels at the individual interaction and aggregate levels, brands can: Strengthen their visibility into online-to-offline engagements, Optimize marketing spend with improved first-touch attribution data, Better understand factors driving escalation from digital to voice, Improve sales and service outcomes through more personalised experiences.