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Lowe's Launches Lowe's One Roof Media Network, A New Kind of Retail Media Sales and Marketing Service

10/13/2021 | 08:00am EST

Lowe's Companies, Inc. announced the launch of Lowe's One Roof Media Network, a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement. Americans' relationships with their homes have been transformed and the home lifestyle customer has become increasingly important for brands. At the same time, a changing media landscape has made it more challenging for brands to meaningfully connect with and engage this growing audience. Lowe's One Roof Media Network brings together data-driven insights, foresight into consumer behaviors and home category trends, and customized advertising products under one roof to help brand partners drive relevancy and sales with the home lifestyle customer. Capabilities, both in operation and under development to launch in 2022 and beyond, include: Ad placement on high traffic Lowes.com pages and in the Lowe's mobile app; Digital and social media extensions to help brands better reach their target customers; Sponsored home editorial content on Lowe's social channels and Lowes.com; Custom research and thought leadership on future shopping behaviors, trends and shifts; and In-depth measurement and closed-loop reporting including consultation for growth opportunities. The network also aims to help customers hear from the brands they care most about. In fact, more than 100 partner brands, including Samsung, Kohler and GE Lighting, a Savant company, participated in Lowe's One Roof Media Network's early beta tests, with limited categories and inventory. Those tests have already generated significant growth of daily revenue. One kitchen and bath partner achieved a 700% return on ad spend, with several vendors in the pilot seeing returns over 1,000%. As part of the next public beta phase, Lowe's will scale onsite inventory, select offsite activation partners and ramp sales demand as brands plan for 2022.

ę S&P Capital IQ 2021
All news about LOWE'S COMPANIES, INC.
11/26Morgan Stanley Adjusts Price Target on Lowe's Companies to $260 From $255, Maintains Ov..
11/24Management's discussion and analysis of financial condition and result..
11/24Lowe's sales momentum continues in Q3
11/18BofA Securities Lifts Price Objective on Lowe's to $292 From $281, Citing Renovation Sp..
11/18Wells Fargo Adjusts Price Target for Lowe's to $280 From $260, Maintains Overweight Rat..
11/18JPMorgan Adjusts Price Target for Lowe's Companies to $271 From $265, Maintains Neutral..
11/18Truist Securities Adjusts Price Target for Lowe's Companies to $284 From $217, Maintain..
11/18Loop Capital Adjusts Lowe's Companies PT to $240 From $220, Maintains Hold Rating
11/18Baird Adjusts Price Target on Lowe's to $285 From $235, Reiterates Outperform Rating
11/18Telsey Advisory Group Adjusts Price Target on Lowe's Companies to $275 from $250, Keeps..
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Analyst Recommendations on LOWE'S COMPANIES, INC.
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Financials (USD)
Sales 2022 95 654 M - -
Net income 2022 8 297 M - -
Net Debt 2022 25 605 M - -
P/E ratio 2022 21,1x
Yield 2022 1,14%
Capitalization 169 B 169 B -
EV / Sales 2022 2,03x
EV / Sales 2023 2,03x
Nbr of Employees 280 000
Free-Float 99,9%
Duration : Period :
Lowe's Companies, Inc. Technical Analysis Chart | MarketScreener
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Technical analysis trends LOWE'S COMPANIES, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 31
Last Close Price 250,39 $
Average target price 268,70 $
Spread / Average Target 7,31%
EPS Revisions
Managers and Directors
Marvin R. Ellison Chairman, President & Chief Executive Officer
David M. Denton Chief Financial Officer & Executive Vice President
Seemantini Godbole Chief Information Officer & Executive VP
Jeff R. Vining Chief Compliance Officer & Senior Vice President
Ralph Alvarez Independent Director
Sector and Competitors