Global Consumer Trends from Lubrizol Personal Care

CLEVELAND, May 29, 2012 - The Lubrizol Corporation's Personal Care team presents "Beauty in the Digital Age." The Internet and social media have revolutionized the way we perceive the world. To help formulators stay connected with the latest consumer trends, Lubrizol studies three global macro trends related to this electronic revolution, identifies their potential impact on the personal care industry and offers suggestions for participation in these new market opportunities. The interactive presentation will be unveiled at FCE Brazil, May 29 - 31.

The definition of beauty is impacted by digital globalization. Largely influenced by the exchange and fusion of global trends that encompass local preferences and traditions, beauty can be sophisticated, simple, multicultural and unique all at once. The definition of beauty for one individual will continuously evolve with a consumer's changes in lifestyle, age, values and influences. To further assist formulators in their efforts to tailor formulations to meet these market trends, prototype product formulation recommendations have been developed and are available for hands-on evaluation.

For more information on this trends presentation, to request the presentation or prototype formulations that reflect the three consumer macro trends, or for full technical data, please visit www.lubrizol.com/beauty, contact your local Lubrizol representative or join the conversation on Facebook: www.facebook/com/LubrizolPersonalCareTrends.

Global Trends

Citysumers:  Across the globe, cities are experiencing a wave of urban growth as individuals seek job opportunities with greater income and exposure to enhanced products and services.
But the hectic urban lifestyle has a price. Time pressures impact our daily agendas significantly. For this reason, individuals seek multifunctional products and convenient packaging that will save them time and effort.

SENSE-able: Consumers desire to purchase from companies that care about others, adopt socially responsible behavior and try to minimize the negative impact of their products and services on the environment. Beauty brands and raw material suppliers continue to seek creative new ways to merge science, nature and sustainability for eco-friendly formulas, packaging and energy efficiency

YOUnique:  Due to the variety of cosmetic, beauty and personal care products in addition to the increasing diversity of what beauty means, some questions arise: What formula is best for me? Is this what I need? Will this product work for me? Influenced by the digital world where customization is so easily accessible, individuals now increasingly look to tailor everything to their preferences.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative specialty chemical company that produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol's industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers' products, while reducing their environmental impact.

With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2011 were $6.1 billion.www.lubrizol.com.

All marks are owned by The Lubrizol Corporation.

Media Contact
Amy Dolzine
216-447-6117
Web Site:  http://www.lubrizol.com/personalcare

The Lubrizol Corporation
9911 Brecksville Road, Cleveland OH 44141


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