LVMH Moët Hennessy Louis Vuitton : Watches & Jewelry · October 13, 2021 Bvlgari celebrates Serpenti in artwork created using artificial intelligence
October 13, 2021 at 10:52 am EDT
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Bvlgari continues the Serpenti Metamorphosis exhibition inaugurated during Milan Design Week, featuring a captivating installation by multimedia artist Refik Anadol, created using artificial intelligence. The digital sculpture - the fist ever done for a luxury house - is on display until October 31 at the Piazza Duomo in Milan before embarking on a world tour. Upon the completion of the tour it will be converted into a multisensorial and multidimensional NFT (Non-Fungible Token) and sold at an auction. Proceeds will be donated to a charity chosen by the Italian Maison and Refik Anadol.
The 3D sculpture celebrates the beauty of nature and the mythic Serpenti icon, the emblem of Bvlgari and the perfect symbol of metamorphosis. It was designed using algorithms to reproduce an image of nature generated by analyzing some 200 million pictures of nature and 160 million pictures of flowers, plus 120,000 images of snakes. Metamorphosis becomes both a source of inspiration and the creative method, since the machine is able to learn what a flower is - colors, patterns and shapes - and then conceive images of flowers that exist only in its digital memory, reconstituting them in a vibrant work of art. The installation proposes a striking aesthetic approach to the relationship between nature, art, technology and luxury.
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LVMH - Moët Hennessy Louis Vuitton SA published this content on 13 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 October 2021 14:51:06 UTC.
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