LG Hausys will unveil new high-end interior materials at North America. The industrial materials affiliate of LG Group will have an online showroom at the Kitchen & Bath Industry Show 2021, a virtual event to run from Tuesday to Friday this week. The new products comprise of five types of engineered stone materials under the Viatera quartz line and seven mock marble materials under the Hi-macs line. Two collections among the product lineup have been garnering attention even before their formal release – Viateraï, Urban Collection, which embodies the rough texture of concrete -- and the Calaccata Collection, which expresses the high-end Italian Calaccata marble. Due to the prolonged COVID-19 pandemic impact, the construction materials market in the North American region has shifted its operating frame to social media and online marketing. The move is part of the group’s decision to establish a new holding company and spin off a number of non-electronics affiliates under the leadership of Koo Boon-joon.