Bain Capital Private Equity, LP completed the acquisition of Net Marketing Co. Ltd. from Kunihisa Miyamoto, Takahiro Nagano, and MacbeePlanet Co., Ltd.
September 25, 2022
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Bain Capital Private Equity, LP offered to acquire Net Marketing Co. Ltd. (TSE:6175) from Kunihisa Miyamoto, Takahiro Nagano, and MacbeePlanet Co., Ltd for ¥12 billion on August 10, 2022. As per the terms, Bain Capital Private offered ¥900 per share. The tender offer will commence on August 12, 2022, and will expire on September 26, 2022. The Squeeze-Out Procedures will be implemented for the Net Marketing Co. Ltd. after the completion of the Tender Offer. The Tender Offer will be implemented for the purpose of taking the Company private. Daiwa Securities acted as an agent to Bain Capital Private Equity, LP. Deloitte Tohmatsu Financial Advisory LLC, SBI SECURITIES Co., Ltd. acted as financial advisors, and TMI Associates acted as a legal advisor to Net Marketing. Citigroup Inc acted as a financial advisor to bain.
Bain Capital Private Equity, LP completed the acquisition of Net Marketing Co. Ltd. (TSE:6175) from Kunihisa Miyamoto, Takahiro Nagano, and MacbeePlanet Co., Ltd on September 26, 2022.
Macbee Planet,Inc. is a Japan-based company mainly engaged in the provision of marketing analytics services. The Company operates through two business segments. Analytics Consulting business is engaged in the management of Web advertisements placed across multiple media, using the Honeycomb, a data analytics platform. In cost per action (CPA) marketing, it chooses a destination that matches the customer's marketing goals to increase the inflow of landing pages and provides strategic planning and operational support. Marketing Technology business is engaged in using the Web service tool Robee to predict consumer behavior and collect the ways and behavior patterns of consumers entering websites, and to increase the number of inflows to websites. It also provides marketing by improving the creative aspects such as text, images, and videos on the client's Website, and by implementing measures focused on maintaining relationships with chatbots and existing customers.
Bain Capital Private Equity, LP completed the acquisition of Net Marketing Co. Ltd. from Kunihisa Miyamoto, Takahiro Nagano, and MacbeePlanet Co., Ltd.
MACBEE PLANET, INC. 
