Macbee Planet : Full-Year FY04/22Financial Results Presentation

Full-Year FY04/22

Financial Results Presentation

June 13, 2022

Macbee Planet, Inc. (Stock code: 7095)

Company Overview

Company name	Macbee Planet, Inc. (7095)
Establishment date	August 25, 2015
Capital	403 million yen (as of end-April 2022)
Business description	Provision of data-driven marketing analytics services
Head office location	3-11-11 Shibuya, Shibuya-ku, Tokyo
No. of employees	70 (as of end-April 2022)
	History
Aug. 2015	Established Macbee Planet, Inc.
Aug. 2015	Released data analytics platform "Honeycomb"
Nov. 2017	Released web customer service tool "Robee"
Mar. 2020	Listed on Mothers section of the Tokyo Stock Exchange
Mar. 2021	Established Smash Co., Ltd.
Aug. 2021	Made α, Inc. a wholly owned subsidiary

2

FY04/22 Performance Highlights

■AC and MT business grew faster than planned,

and both net sales and operating profit reached record highs.

Net sales		(Millions of yen)	▶AC business	+42％ YoY
	FY04/21	FY04/22	Change (%)	• Steady growth in YonY even excluding special demand
	in the securities industry.
9,779	14,425	+48%		• Sales to the wellness industry expanded, and sales to
	other industries also grew steadily.
					• Steady progress was made in acquiring new clients.
Analytics Consulting (AC)
			▶MT business	+209％ YoY
9,479	13,499	+42%
	• In line with the growth in the AC business, sales of
Marketing Technology (MT)
			Robee, the main product of the MT business, also grew.
		925	+209%
299		• Alpha joined the Group.
Operating profit				▶Operating profit +58％ YoY
	FY04/21	FY04/22	Change (%)	• Increased due to the expansion of the AC and MT
		1,237	+58%		businesses.
785		▶Operating margin +0.6pp improvement
	Operating Margin		+0.6pp
		• Improved due to growth in the MT business, which has a
8.0%	%
8.6			high gross margin.

3

FY04/22 Growth Strategy Highlights

■We made steady progress in each of the priority strategies

and started development of a new product applicable to all strategies.

❶	❷		❸

Strengthened collaboration with AC business

Completed process definition of high performers through operational data analysis

Other

industries

Working on HR, personal gym, and subscription

Started offering 3D AD to non-gaming industry

Made progress on PMI with Alpha, and engineering team grew by 150%. Initiated new product development

Strengthen

hiring

Compared to end- FY04/21, the number of personnel increased by 22 (+46%)

4

FY04/23 Financial Results Forecast

■We expect net sales and operating profit to continue to grow to JPY17.0bn and JPY1.6bn, respectively.

Net sales		(Millions of yen)
	FY04/22	FY04/23	Change (%)	•	New product to contribute to improved results and new revenues
				•	New client acquisition
	14,425	17,000	+18%
Operating profit			• Operating income growth with sales increase
		1,600	+29%
1,237
	Operating Margin	9.4%	+0.8pp	• SG&A expenses are expected to remain at the same level as this
8.6%		fiscal year, except for an increase in personnel expenses due to
	an increase in the number of employees

Plans to decrease revenues from the previous fiscal year

due to special demand

Net Sales

Expecting decline in sales

Growth of about 30%for the full year on a normalized basis (excluding special demand).

Net Saled

About +30%

Special	4,150
demand
Actual	Normalized
value
Plan

Q1 FY04/22	Q1 FY04/23
Actual	Plan

Special	17,000
demand	14,500
Actual
Plan	Normalized
	value

FY04/22	FY04/23
Actual	Plan
	5