Macy's launched PATTERN Beauty with the brand's extensive assortment of washes, treatments, styling tools and more. As the brand's first-ever department store partner, PATTERN expands Macy's portfolio of haircare products, specifically in the curl category. PATTERN Beauty's haircare products and tools with prices ranging from $9 to $25, including the Detangling Nectar, Curl Mousse, Edge Tool and more are available to shop on macys.com, Macy's mobile app and at select Macy's stores nationwide.

Macy's empowers customers to Own Style, celebrating individuality and personal style through a curated assortment of the best brands and latest trends. Over the past few years, Macy's added a haircare category to its iconic beauty business, notably dominated by fragrance, cosmetics and skincare. By listening to market trends, Macy's launched the category in direct response to their customer's needs.

The retailer has also made a formal commitment to cleaner beauty standards, following the four principles of conscious beauty: clean ingredients, mindfully-made, vegan and cruelty free. PATTERN Beauty products are designed for curly, coily & tight-textured hair, created by award-winning actress & producer Tracee Ellis Ross. PATTERN focuses on healthy hair & encourages each hair texture to take up as much space as it desires.

Searching the globe for the best ingredients and reviewing thousands of formulas, PATTERN is dedicated to creating the solutions to help achieve healthiest and happiest hair. PATTERN Beauty is available to shop at select stores nationwide, online at macys.com and Macy's mobile app.