Madison Square Garden Sports Corp. announced a marketing partnership with Nexen Tire. Through the partnership, Nexen Tire will receive significant brand promotion during Rangers games at Madison Square Garden, including digital dasherboard signage, virtual blue line signage and ribbon LED signage.

Nexen Tire will also receive exposure on the digital boards outside of Madison Square Garden, which are on display to the millions of people who pass by The Garden every day. In addition, Nexen Tire will be the presenting partner on select Rangers social media posts, including "Road Game Player Arrivals," in which the brand's logo will appear in photos posted to the Rangers digital accounts. Nexen Tire continues to leverage its sport partnerships to create legendary experiences and deepen its relationship with customers.

Crown Properties Collection represented MSG Sports in this partnership.