Magazine Luiza Opens New Store in Betim São Paulo, July 10, 2013 - Magazine Luiza S.A. (BM&FBOVESPA: MGLU3), one of the largest retail chains focused on

durable goods, actively engaged in serving Brazil's low income segment, opens new mall store in Betim - MG, totaling

734 stores.

Store opened:

07/10/13: Mall store in Betim - MG, Rodovia BR 381 Fernão Dias - KM 481, Bairro Distrito Industrial Investor Relations Tel.: +55 (11) 3504-2727 E-mail: ri@magazineluiza.com.br Website: www.magazineluiza.com.br/ri

About Magazine Luiza:

Magazine Luiza is one of the largest retail chains focused on durable goods, actively engaged in serving Brazil's low income s egment. In July 10, 2013, the Company had over 23 thousand employees, a base of about 30 million customers, and operated 734 stores and 8 distribution centers strategically located in 16 Brazilian states, which economies account for 75% of national GDP.
The Company seeks to provide a differentiated shopping experience through a diversified sales platform, consisting of the following channels: (i) conventional stores, which rely on physical stock of goods in stores; (ii) virtual stores, where products are sold through
computer with the help of sellers and multimedia system, with no physical stock of goods in stores; (iii) website (www.magazineluiza.com.br), that offers differentiated content, services and products for this channel; (iv) call-center; and (v) corporate sales (B2B).

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