Q1 2024 SALES
Paris, 16 May 2024
Disclaimer
Forward-looking statements
This presentation contains certain statements that constitute "forward-looking statements", including but not limited to statements that are predictions of or indicate future events, trends, plans or objectives, based on certain assumptions or which do not directly relate to historical or current facts.
Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecast or implied by such forward-looking statements.
Accordingly, no representation is made that any of these statements or forecasts will come to pass or that any forecast results will be achieved.
Any forward-looking statements included in this presentation speak only as of the date hereof and will not give rise to updates or revision. For a more complete list and description of such risks and uncertainties, refer to Maisons du Monde's filings with the French Autorité des marchés financiers.
2
Q1 2024 SALES
Your speakers today
François-Melchior de Polignac
CEO
Denis Lamoureux
CFO
Gilles Lemaire
Deputy CFO
3
Q1 2024 SALES
Q12024highlights
Q12024SALES
Inlinewithexpectations
andconsistentwith
2024-2026transformationplan
assumptions
€247.7msales
-9.5%-8.1%
yoy | LflandexcludingUK |
onlineactivities | |
INSPIREEVERYDAY
Launchofactionplans
ontrack
Teamsfullyonboarded
todeliver
InspireEverydayjourney
4
Q1 2024 SALES
Q1 2024 sales down, as anticipated
reflecting weak consumption dynamics and scope effects
SALES EVOLUTION
(in €m)
273.7
+1.0 247.7
-22.3
-3.7-1.0
-8.1%
Lfland excludingUK
onlineactivities
5
Q1 2024 SALES
Store network
Pursuing our retail store network optimization
342 stores
of which 5 affiliated
31 March 2024
22 | 9 | ||
3 | |||
207 | + 5 | 1 | |
13 | |||
44
3 36
3 new pilot stores opened | By 2026 |
With a renewed concept | Retail network |
c. 400 stores | |
Rouen Barentin, Pau | o/w around 30% under |
and Hognoul (Belgium) | affiliation/franchise |
Q1 2024 | Own stores | Affiliated stores |
Opening | 1 | - |
Relocation | 2 | - |
Closing | 4 | - |
Total | 337 | 5 |
network | ||
31.12.2023 | 340 | 5 |
Q1 2023 | 352 | - |
6
Q1 2024 SALES
Q1 2024 sales breakdown
highlights contrasting performance
BY CATEGORY
DECORATION FURNITURE
55.7% 44.3%
€138.0m | €109.7m | |
-11.4% | -7.1% | |
yoy | yoy | |
Decoration sales primarily impacted
by less impulse buying
Furniture sales mainly driven by
better product availability, promotional initiatives, and flexible payment options such as free shipping and buy now-paylater
BY CHANNEL
STORESONLINE
71.2%28.8%
€176.3m€71.4m
-10.1% | -8.4% | -8.2% | -6.5% | |
yoy | Lfl | yoy | Lfl | |
& excl. UK | ||||
Stores and online sales, reflecting weak
consumption dynamics
Marketplace (in-store and online) fueled by
Spain, Italy and Germany's ramp up,
showcasing local brands
BY GEOGRAPHY
FRANCE INTERNATIONAL
54.8% 45.2%
€135.7m€112.0m
-8.3% | -7.5% | -10.9% | -8.8% | |
yoy | Lfl | yoy | Lfl | |
& excl. UK | ||||
Relative resilience of France sales,
notably benefiting from its marketplace
Sales underperformance in Switzerland relative to the rest of the Group has been effectively tackled through pricing adjustments
7
Q1 2024 SALES
Launch of action plans on track
▪ | Price reduction on | |
RETHINK OUR | Address price | targeted c. 2,200 |
OFFER | accessibility challenge | products |
▪ Above 20% quantity sold |
LOCAL | Commercial Tool | ▪ | Store performance tool | |
rolled out across Europe | ||||
EMPOWERMENT | ||||
THROUGHOUT | Financial monitoring | ▪ | Real-time commercial | |
STORE NETWORK | ||||
performance to drive | ||||
business | ||||
PARTICIPATE | Implement a 2nd life | Second Chance offering | ||
platform for | ▪ | |||
INCIRCULAR | our products | rolled out in stores | ||
ECONOMY | ▪ | Supporting Maisonsdu | ||
Develop repair options | ||||
Monde's brand | ||||
attractivity |
9
Q1 2024 SALES
Launch of action plans right on track
ENHANCE IN-STORE
Improve store merchandising
Adapt offer and layout depending on store role
▪ | Three new pilot opened |
in March 2024 | |
Rouen Barentin - Pau | |
Hognoul(Belgium) | |
▪ | Renewed concept |
EXPERIENCE Increase geographic adaptation both internally and through affiliation and franchise entrepreneurial model
▪ | Significant assortment |
reduction | |
▪ | Driving positive |
Customer response |
ROUEN - Barentin
A store highly appreciated by Customers
- Easier circulation and projection in the different living spaces
- Realistic and inspirational scenography
- Appealing layout by living spaces
- Easier shopping for grouped product categories (Tableware, textile, lighting…)
10
Q1 2024 SALES
Attachments
- Original Link
- Original Document
- Permalink
Disclaimer
Maisons du Monde SA published this content on 16 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 May 2024 07:33:04 UTC.