Matterport, Inc. announced the appointment of Natalie Lamb as Managing Director of EMEA, effective immediately. In this role, Lamb will be responsible for overseeing Matterports strategic growth in enterprise and SMB segments and expanding Matterports strategic partnerships in EMEA. Natalie brings decades of software leadership experience and deeply understands how to build trusted relationships with customers and partners.

Lamb has over 20 years of international experience in the software industry, including a decade working in the B2B cloud application space. After starting her career in a startup, she spent over 12 years at IBM, focused on their Industry Solutions including IoT, Commerce, Supply Chain and Marketing. She has experience working across multiple industries and verticals, including telecommunications, utilities, travel &hospitality, retail and government.

After IBM, she led the EMEA and APAC businesses for a privately-backed IBM startup, before most recently serving as chief commercial officer for a B2B SaaS Accounting vendor.