McDonald's Corporation
Investor Overview
Important Disclaimers
This presentation contains financial measures that are not calculated in accordance with generally accepted accounting principles in the United States ("GAAP"), including Systemwide sales, free cash flow conversion and adjusted operating margin. Systemwide sales include sales at all restaurants, whether operated by us or by franchisees. Free cash flow conversion is free cash flow (cash provided by operations, less capital expenditures) divided by net income. Adjusted operating margin is defined as non-GAAP operating income (operating income adjusted for certain special gains and charges) divided by total revenues. More information about these non- GAAP financial measures, including why management believes they provide useful information to investors, can be found in our filings with the Securities and Exchange Commission (the "SEC"). See the Appendix to this presentation for reconciliations of these non-GAAP financial measures to the most directly comparable financial measures calculated and presented in accordance with GAAP.
2023 Outlook has been excerpted from our Quarterly Report on Form 10-Q filed with the SEC on August 2, 2023 (the "Report"). 2023 Outlook comprises forward-looking statements that reflect current expectations, are not guarantees of performance and speak only as of the date of the Report. You should not unduly rely on forward- looking statements. Factors that could cause actual results to differ materially from those in forward-looking statements include those reflected under "Risk Factors" in the Report and elsewhere in our filings with the SEC.
Website links included in this presentation are for convenience only. Information contained on or accessible through such website links is not incorporated in, and does constitute a part of, this presentation.
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…continues to meet customer needs over time
1990s & 2000s
The McFlurry is invented and launched in Canada
Accelerated unit growth with continued international expansion
Plan to Win corporate strategy to focus on exceptional customer experience
Dollar Menu value offerings
i'm lovin' it marketing campaign launches McCafé is invented and launched in Australia
2010s & 2020+
Turnaround plan announcement (re-franchising,
cost savings)
Velocity Growth Plan corporate strategy to focus on Digital, Delivery, and U.S. Experience Of The Future
Accelerating the Arches corporate strategy to focus on Brand and M-C-D growth pillars: Marketing, Core, Digital, Delivery, Drive Thru and Development
Loyalty Program launches and rapidly expands to +50 markets around the globe
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McDonald's strategic evolution…
1950s
Kroc meets brothers Dick and Mac McDonald at their restaurant in San Bernardino
Kroc becomes the national franchising agent for the McDonald brothers
Kroc forms McDonald's System, Inc. to issue McDonald's franchises under license from the McDonald brothers
100 millionth hamburger sold by McDonald's
1960s, 1970s & 1980s
McDonald's Corporation buys the exclusive rights to the McDonald's name and operating system from the McDonald brothers
First location outside the U.S. opens
McDonald's expands globally to Tokyo, Amsterdam,
Munich, and Sydney
The Big Mac, Egg McMuffin, Happy Meal, and Chicken McNuggets are invented and launched
The first drive thru opens
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McDonald's Senior Leadership Team
Chris Kempczinski
President and Chief Executive Officer
7 Years at McDonald's
Skye Anderson | Jon Banner | Ian Borden | Heidi Capozzi | Joe Erlinger | Morgan Flatley | Marion Gross |
President, | Executive Vice President, | Executive Vice President, | Executive Vice President, | President, | Executive Vice President, | Executive Vice President, |
Global Business Services | Global Chief Impact Officer | Global Chief Financial Officer | Global Chief People Officer | McDonald's USA | Global Chief Marketing Officer | Global Chief Supply Chain Officer |
23 Years at McDonald's | ~1 Year at McDonald's | 28 Years at McDonald's | 3 Years at McDonald's | 21 Years at McDonald's | and New Business Ventures | 30 Years at McDonald's |
6 Years at McDonald's |
Jill McDonald | Mark Ostermann | Desiree Ralls-Morrison | Brian Rice | Jo Sempels | Manu Steijaert |
President, IOM | Vice President, Chief of Staff, | Executive Vice President, | Executive Vice President, | President, IDL | Executive Vice President |
10 Years at McDonald's | Office of the CEO | Global Chief Legal Officer | Global Chief Information Officer | 30 Years at McDonald's | Global Chief Customer Officer |
10 Years at McDonald's | 2 Years at McDonald's | ~1 Year at McDonald's | 21 Years at McDonald's |
As of 6/30/2023 | For more information on McDonald's leaders, see full biographies on the leadershippage of the McDonald's website | 5 |
McDonald's Board of Directors Roster and Committees
Enrique Hernandez, Jr. | Anthony Capuano | Kareem Daniel | Lloyd Dean |
Independent Chairman | CEO, | Former Chairman, | Chief Executive Emeritus and Founding Executive, |
Executive Chairman, | Marriott International, Inc. | Disney Media and Entertainment Distribution | CommonSpirit Health |
Inter-Con Security Systems | Compensation, Public Policy & Strategy | Compensation, Sustainability & Corporate Responsibility | Compensation, Governance |
Governance, Public Policy & Strategy, Executive | Director Since: 2022 | Director Since: 2022 | Director Since: 2015 |
Director Since:1996 |
Catherine Engelbert | Margaret Georgiadis | Chris Kempczinski | Richard Lenny |
Commissioner, | Co-Founder and CEO, | President and CEO, | Non-Executive Chairman, |
Women's National Basketball Association | Montai Health | McDonald's Corporation | Conagra Brands, Inc. |
Audit & Finance*, Sustainability & Corporate Responsibility, | Audit & Finance, Sustainability & Corporate Responsibility | Executive* | Compensation*, Sustainability & Corporate Responsibility, |
Executive | Director Since: 2015 | Director Since: 2019 | Executive |
Director Since: 2019 | Director Since: 2005 |
John Mulligan | Jennifer Taubert | Paul Walsh | Amy Weaver | Miles White | ||
EVP and COO, | EVP and Worldwide Chairman - Pharmaceuticals, | Executive Chairman, | President and CFO, | Former Executive Chairman and CEO, | ||
Target Corporation | Johnson & Johnson | McLaren Group Limited | Salesforce, Inc. | Abbott Laboratories | ||
Public Policy & Strategy*, Audit & Finance, Executive Compensation, Public Policy & Strategy | Sustainability & Corporate Responsibility*, | Audit & Finance, Governance | Governance*, Public Policy & Strategy, Executive | |||
Director Since: 2015 | Director Since: 2022 | Governance, Executive | Director Since: 2022 | Director Since: 2009 | ||
As of 6/30/2023 | Director Since: 2019 | |||||
For more information on McDonald's Board of Directors, see the Board of Directorspage of the McDonald's website | ||||||
* Chair of committee | 6 | |||||
McDonald's
The World's Largest Restaurant Company
40K+ | 2.2M | 100+ | 65M+ |
Restaurants | People | Countries | Customers |
Working for McDonald's | Served every day | ||
or Franchisees |
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The McDonald's System
The three-legged stool of McDonald's franchisees, suppliers, and employees
Franchisees
Suppliers
Employees
95% of McDonald's restaurants are locally owned and operated,
providing the entrepreneurial spirit of local business owners
Many recognize McDonald's as having the most integrated, efficient and innovative supply system in the food service industry
1 in 8 Americans have worked at a McDonald's restaurant learning skills that can go wherever they go
The balance of interests among the three groups is essential to McDonald's success
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McDonald's Business Model
Revenues from rent, royalties and initial fees and profits from directly operating restaurants
Conventional License
~55% of Restaurants
Investment | $ Profits |
Operating
Equipment profits (Cash flow)
Building | Rent | |
+ | + | |
Real estate | Royalties | |
Rent and royalties to the Company based upon a percent of sales with minimum rent payments
Developmental License
~20% of Restaurants
Investment$ Profits
Operating | ||
Equipment | profits | |
+ | ||
+ | ||
Rent | ||
Building | ||
(Cash flow) | ||
+ | ||
Real estate | ||
Royalties | ||
Royalties to the Company based upon a percent of sales, and licensees provide the capital to develop restaurants
Foreign Affiliated
~20% of Restaurants
Investment | $ Profits | |
Operating | ||
Equipment | profits | |
+ | ||
+ | ||
Rent | ||
Building | ||
(Cash flow) | ||
+ | ||
Real estate | ||
Royalties | ||
+ | ||
Equity in | ||
Earnings |
Royalties to the Company based upon a percent of sales, and equity in earnings representing McDonald's ownership stake
McOpCo
~5% of Restaurants
Investment | $ Profits |
Equipment | ||
+ | All | |
Building | Operating | |
+ | Profits | |
Real estate | ||
Profits to the Company from directly operating restaurants
Illustrative as of 12/31/2022 | McDonald's | Franchisee | 9 | ||
McDonald's Global Business Operates Under 3 Segments
U.S., Intl Operated Markets, and Intl Developmental Licensed Markets & Corporate
U.S. Market
McDonald's largest market in terms of Systemwide sales
International
Operated Markets (IOM)
+20 markets or countries including Australia, Canada, France, Germany and the U.K.
International |
Developmental Licensees & |
Corporate (IDL) |
+75 markets or countries |
including Brazil, China and Japan |
As of 12/31/2022
For a complete list of markets and store counts, see the Supplemental Information on the Financial Informationpage of the McDonald's Investor Relations website 10
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Disclaimer
McDonald's Corporation published this content on 03 November 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 November 2023 21:16:35 UTC.