Medialink Group Limited announced that the Group has launched "China created and designed Contents and Culture to overseas" in full steam, exporting China created content and brands overseas. The Group has invested in a Chinese original animation and handles its global distribution and brand licensing rights. The Group has also entered into a strategic cooperation with Bilibili in "China created and designed contents to overseas", and will be responsible for handling the regional exclusive distribution and co-brand licensing rights of more than 30 Chinese animations of Bilibili, including "Heaven Official's Blessing", "Link Click" and "Rakshasa Street" etc, in Southeast Asia.

As a bridge of cultural exchange between renowned international contents and brands, through professional operation and management, the Group has been able to create awareness for quality China created and designed contents in overseas markets and enhance the influence of relevant intellectual properties ("IPs"), which enhance the Group's IP matrix and thus increases revenue streams of the Group. The Board is of the view that the Group's development approach of "China created and designed Contents to Overseas" is in line with the Group's vision of becoming a leading IP management company in Asia, and is also in line with the policy of China in the 14th Five-Year Plan of positioning Hong Kong to be the regional IP trading hub and promoting cultural exchanges. This is an important milestone for the Group in bringing country's culture and creative contents onto the world's stage.