MEDIROM Healthcare Technologies : Announces its latest Key Performance Indicators (KPIs) (Form 6-K)

MEDIROM Healthcare Technologies Inc., Announces its latest Key Performance Indicators (KPIs)

New York/June 22, 2021 - MEDIROM Healthcare Technologies Inc. (Nasdaq CM:MRM), a Japanese based holistic healthcare Company (the 'Company'), today announced its major Key Performance Indicators, or KPIs, updated for the month of May 2021. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of May 2021.

·	The number of salons was 313 in May 2021, up from 289 in the year-ago period, primarily because of the acquisition of another brand.

·	Total customers served were 66,604 in May 2021 versus 19,451 in May 2020, an increase due to a recovery from the COVID-19 impact.

·	Sales per customer slightly increased to JPY 6,370 in May 2021, up from JPY 6,244 in May 2020. The increase from the previous month is due to the promotion of value-added optional services.

·	Our repeat ratio, a measure of repeat customers, was 80.6% in May 2021, down from 84.5% in May 2020. The repeat ratio in May 2020 was higher due to fewer new customers during the COVID-19 state of emergency.

·	Our operation ratio recovered from the COVID-19 impact to 48.7% in May 2021, increasing from 29.0% in the year-ago period.

		Number of Salons (*1)			Total Customers Served (*2)			Sales Per Customer (*3)			Repeat Ratio (*4)			Operation Ratio (*5)
May-20			289				19,451				JPY 6,244				84.5	%			29.0	%
June-20			289				51,686				JPY 6,234				81.2	%			40.8	%
July-20			288				60,964				JPY 6,276				80.6	%			43.3	%
August-20			284				66,464				JPY 6,351				80.4	%			47.5	%
September-20			284				64,809				JPY 6,245				80.2	%			48.1	%
October-20			291				65,820				JPY 6,269				80.3	%			47.0	%
November-20			291				63,993				JPY 6,312				80.7	%			47.6	%
December-20			290				64,649				JPY 6,486				82.6	%			48.2	%
January-21			302				56,557				JPY 6,443				84.0	%			44.6	%
February-21			302				56,370				JPY 6,443				83.0	%			47.6	%
March-21			303				62,441				JPY6,352				81.9	%			47.0	%
April -21			301				63,682				JPY 6,250				81.4	%			46.3	%
May-21			313				66,604				JPY 6,370				80.6	%			48.7	%

(*1) Number of Salons: Directly-operated salons and franchisees' salons.

(*2) Total Customers Served: The number of customers served at all salons for which comparative financial and customer data is available (excludes certain salons for which comparative data is not available).

(*3) Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available.

(*4) Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.

(*5) Operation Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable month for all salons for which comparable financial and customer data is available.

MEDIROM operates 313 (as of May 31, 2021) relaxation salons across Japan, Re.Ra.Ku™, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called 'Lav™', which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker 'MOTHER Tracker™'. MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company.

URL ： https://medirom.co.jp/en

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