Menicon Co., Ltd. announced the launch of "1MONTH Menicon MelsME" and "1MONTH MeniconMelsME toric, monthly replacement contact lenses made of silicone hydrogel material, particularly focusing on moisturization and wearing comfort, as MELS Plan exclusive contact lenses, in Japan from December 1, 2023. "MelsME" began as an MELS Plan exclusive brand. Hearts (ripples) resonate with one another and spread while forming big and small waves - This package design concept expresses cordial wish for people to feel the MELS Plan closer.

MELS Plan is a subscription system to provide contact lenses at a monthly flat rate. The service users can use contact lenses according to changes in visual acuity and lifestyle without worry. More than 20 years after its launch, the service is currently used and highly evaluated by 1.35 million users.

The newly launched MELS Plan exclusive brand "MelsME" employed the word "MELS" for the first time in products to express wish for the users to feel the MELS Plan closer.