MINISO Taiwan Launches New Blind Box Collections, Hundreds Enjoy the Little Surprise of Blind Box
April 12, 2021 at 07:30 am EDT
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MINISO introduced its six signature blind box collections in the Taiwan market from April 2 at its store in Ximending, including the global debut of its Qee Bear blind box series. To spread the enjoyment of the "little surprise" brought by blind boxes, the carnival was attended by local influencers and hundreds of blind box fans. Qee is created by Toy2R, it promotes the idea that "Everyone Can Design", therefore it draws the attention and inspires the imagination of art lovers, graphic designers and the world's youth. It has previously cooperated with many fashion brands and sports brands. The Qee Bear blind box collection echoes MINISO's commitment to presenting fashion and personality with approachable art products for its young customers with a design that creates a sense of individuality. The blind boxes simultaneously introduced also include the Rumi Tutu series, the Mickey Mouse series and three different series of Budding Pop. These collections have been popular and were already enthusiastically received by consumers in Singapore. Each blind box features a different theme and attracts various groups of people. For instance, the Qee Bear collection is popular among young followers of pop culture and brands because of its cool looks, while the Mickey Mouse series is adored by countless Disney fans. Widely received at the launch event, the MINISO blind boxes are priced between $NT199-249 in Taiwan, which is well within the reach of blind box fans. Customers arriving at the store on the day also had an opportunity to receive a new blind box free of charge. The first customer who had previously collected all the figures from one collection was given a gift pack worth over TWD 5000.
MINISO Group Holding Ltd is a China-based holding company mainly engaged in the development, retail and wholesale of lifestyle and pop toy products featuring intellectual property (IP) design. The Company's brands include MINISO and TOP TOY. MINISO products include home decor, small electronics, textile, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. TOP TOY brand products include blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys. The Company mainly operates its businesses in China, other countries in Asia, America, Europe and other aeras.