Mirriad Advertising plc provided a new update on supply-side momentum in the US and Latin America, highlighted by a further two new master service agreements ("MSAs") and an expansion of scope with an existing US partner, alongside a notable increase in partner-driven sales activity. The first new MSA is with one of the most prominent American English-language commercial television networks in the US. Its broadcasts and streaming service reach around 120 million US households, with a strong foundation amongst highly sought-after viewers in the 18-34 age group.

The second MSA is with the Latin American arm of a major global entertainment and media company, which owns one of the top streaming platforms in the world. The company also has many Latin American 'originals' including fiction series and live shows in production, and runs multiple TV channels and streaming services. In addition to these new agreements, Mirriad is expanding an existing relationship with an American multinational broadcasting and mass-media company, ranked in the top 10 by advertising revenue in the US.

After demonstrable success across holiday content, that company is increasing its in-content activities by expanding the use of Mirriad's platform across its wider content portfolio including lifestyle, DIY, and other popular categories, with active plans to sell programmatically in the future. In-content sales proactively generated by Mirriad's partners in the ten months to October 2023 have grown by 53% vs the full twelve months of fiscal year 2022 and the company expected these sales to continue at a similar level going forward. This underlines the growing penetration of the in-content format and its increasing integration with partners' strategies and structures.

Following the recent tier one master license and services agreement announcement on 16 November 2023, the company retains a strong pipeline, with several further tier one US agreements in active negotiation.