Mirriad Advertising plc announced that it entered into a new agreement ("Agreement") with a US entertainment company ranked top 10 by advertising revenue and a global leader in targeted subscription streaming ("Partner"). The Agreement sets out the framework by which Mirriad expects to work and integrate with the Partner with a view to activating new in-content opportunities. Operating in over 125 countries worldwide, the Partner is home to iconic and fan-favourite brands across television, independent film, production, distribution, gaming, and publishing.

The network is behind some of the most celebrated and acclaimed original film and TV content and its streaming service includes the best content from its seven networks. The Agreement allows Mirriad to bring its AI-powered virtual in-content advertising solutions to the Partner who expects to be able to benefit from incremental ad revenue opportunities via the new ad format that drives campaign performances for advertising clients and aligns with the network's high-quality heritage due to proven viewer preference for the in-content advertising format. Mirriad expects to integrate with the Partner to deliver a seamless end-to-end solution encompassing content analysis, campaign management, online access to inventory opportunities, creative execution of digital assets, and campaign reporting.