Mobiquity Technologies, Inc. announces the launch of ElecTech, an AI-powered programmatic platform destined to redefine political advertising. Harnessing the power of first-party data and advanced artificial intelligence, ElecTech provides unrivaled precision in voter targeting and message optimization. Leveraging the strength of first-party data, ElecTech offers granular audience segmentation, facilitating precision targeting within specific voting districts.

The platform uses AI to analyze a vast array of demographic data, voter preferences, and behaviors, delivering tailored ad content that resonates with voters on an individual level. Additionally, the dynamic creative optimization feature enables ElecTech to generate custom ads for each audience segment, thus significantly boosting ad engagement rates. ElecTech's capability for real-time performance tracking and adjustment stands to deliver the desired results for political campaigns.

The AI-driven platform monitors key performance indicators such as click-through rates, conversion rates, and audience engagement to identify and implement necessary adjustments to campaign strategies. Given the projected increase in expenses for the upcoming 2024 election, surpassing the already substantial budget of the previous cycle, the effective allocation of campaign funds becomes crucial. Utilizing ElecTech's precise targeting and tailored messaging could offer a notable advantage to political campaigns striving to optimize their advertising budgets, particularly in light of certain social media platforms' hesitancy towards politically focused ads.