By Sabela Ojea


Shares of Mobiquity Technologies on Thursday climbed after the digital consultancy company said it launched an AI advertising platform designed for political campaigns.

At 9:54 E.T., shares were up 15% at 17 cents. The stock has declined 68% ever since the year started.

The operator of advertising technology said the platform, called ElecTech, provides precision in voter targeting and message optimization.

The platform uses AI to analyze a vast array of demographic data, voter preferences, and behaviors, delivering tailored ad content, the company said.


Write to Sabela Ojea at sabela.ojea@wsj.com; @sabelaojeaguix


(END) Dow Jones Newswires

05-18-23 1014ET