Mobiquity Technologies, Inc. and Optical Near ME announced the rollout of their joint marketing program. Since announcing the strategic alliance on July 18, 2023, ten optical care enterprises in the U.S. have embraced Mobiquity?s Audience Resolution Services, a set of innovative tools that empower businesses with robust data visualization capabilities. The technology offers insights into audiences visiting their digital platforms, enabling a better understanding of their customers, and tailoring their message to drive higher conversions of current visitors and attract new ones.

Central to this disruptive collaboration is the development of a platform co-created by Mobiquity and Optical Near Me, featuring innovative shared revenue models. These models allow forward-thinking optical businesses to shift their digital presence and transactions towards their customers' preferred channels and native environments. By unlocking innovative channels such as the metaverse, AR try-on, and physical delivery systems, modern optical dispensing can be revolutionized, helping local optical retail businesses regain their strength and attract traffic back to local stores.

The data scientists from Mobiquity and experts from Optical Near Me jointly identified numerous blind spots in the perception of eyecare business owners. The rapid changes in media buying driven by AI have made professional marketing a necessity rather than an option. The partnership between Mobiquity and Optical Near Me paves the way for businesses trying to identify, understand and reach their target audience.