Nestle : Nestlé deepens digital innovation commitment in Silicon Valley
July 07, 2015 at 03:36 am EDT
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Nestlé is strengthening its digital innovation presence in Silicon Valley to enhance partnerships with startups and leading technology companies, and further develop relationships with consumers by providing them with innovative online experiences and services.
In spring 2016, an enlarged Nestlé digital team - with additional staff drawn from the company's marketing and technology groups - will move into a new office co-located with swissnex, as part of a coordinated Swiss presence within the 'Swiss House' at Pier 17 in San Francisco Bay.
"Two years ago we successfully established a Silicon Valley Innovation Outpost and we look to build and expand on that effort through this engagement with swissnex," said Patrice Bula, Nestlé Executive Vice President and Global Head of Marketing.
"We are committed to working more closely with major technology platforms and startups for possible collaborations to help us engage with consumers in more meaningful ways."
Nestlé will also rotate both marketing and technology talent through the centre on short-term assignments to focus on technology trends, tools and development methods, and open innovation models to solve business problems.
Christian Simm, founder and CEO of swissnex San Francisco said: "In a bigger space with a one-in-a-kind visibility at Pier 17, we will create more impact for our partners by building a truly collaborative ecosystem, working with a vibrant community of creative minds, and sharing unique insights into disruptive innovation and trends in Switzerland and the US."
Nestlé S.A. is the world's leading agri-food group. Net sales break down by category of products as follows:
- powdered and liquid beverages (26.7%): soluble coffees (Nescafé and Starbucks brands), coffee in capsules (Nespresso), chocolate drinks (Nesquik, Milo, etc.), tea drinks (Nestea), etc.;
- pet food (20.3%): brands such as Purina, Friskies, Felix, etc.;
- pharmaceutical, nutrition and well-being products (16.4%): nutritional supplements (Resource, Boost, Nutren, Optifast, Peptamen brands, etc.), infant and maternal nutrition products (NAN, illuma, Cerelac, Nido, Gerber), ketogenic beverages (BrainXpert), (Nesquick, Fitness, Cheerios, Lion, etc.), etc.;
- ready meals and seasoning products (12.5%): frozen and chilled dishes (Lean Cuisine, Hot Pockets and Stouffer's brands), soups (Maggi), etc.;
- dairy products and ice cream (11.8%): powdered milk, sweetened condensed milk, yoghurt and cream desserts, ice cream (Nido, Nesvita, Carnation, La Laitière, Coffee Mate, Nestlé Ice Cream, Dreyers, Häagen-Dazs, Extrême brands, etc.);
- chocolates, sweets and biscuits (8.7%): Kit Kat, Smarties, Cailler, Terrafertil, etc. brands;
- bottled waters (3.6%): Nestlé Pure Life, Vittel, Perrier, S. Pellegrino, etc. brands.
Net sales are distributed geographically as follows: Switzerland (1.2%), France (3.8%), the United Kingdom (3.8%), Germany (2.4%), Europe (12.8%), the United States and Canada (35%), China (5.9%), Asia and Oceania (21.4%) and Latin America (13.7%).