Neutra Corp. announced that Chris Brown has been appointed as new CEO. Most recently, he launched a new product line as founder of PurLife Distributors, a Canadian company that developed a range of antimicrobial surface protection programs for multiple verticals including automotive care and professional sports.

For the past 20 years, Mr. Brown has specialized in the introduction and promotion of new brands and products, from fine wines and distilled spirits to geothermal exchange systems for luxury homes and businesses. At Neutra Corp., Mr. Brown will lead the market introduction and promotional push behind the groundbreaking new Diamond Anvil vapor pen and lend his considerable experience to the development and launch of cutting-edge antimicrobial horticulture solutions. Mr. Brown succeeds Sydney Jim in his post, who is leaving the company to pursue new projects.