Newegg Commerce, Inc. announced its collaboration with PromoteIQ, a leading retail media platform that enables vendor-direct sellers to promote products to in-market shoppers to increase sales in real time. In addition to self-serving targeted promotions to customers while they shop, vendors will also have access to robust analytics and real-time insight about how their products perform on Newegg.com. Mapping the customer?s path to purchase includes rich data around shopper purchases and marketing attribution, enabling vendors to further refine how they target customers to increase future conversion.