Newegg Commerce, Inc. Teams with PromoteIQ to Empower Vendor-Direct Sellers to Broaden Reach, Increase Sales
October 20, 2021 at 08:00 am EDT
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Newegg Commerce, Inc. announced its collaboration with PromoteIQ, a leading retail media platform that enables vendor-direct sellers to promote products to in-market shoppers to increase sales in real time. In addition to self-serving targeted promotions to customers while they shop, vendors will also have access to robust analytics and real-time insight about how their products perform on Newegg.com. Mapping the customer?s path to purchase includes rich data around shopper purchases and marketing attribution, enabling vendors to further refine how they target customers to increase future conversion.
Newegg Commerce, Inc. is a global technology e-commerce retailer in North America. It is engaged in retailing PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. Its platforms include Newegg.com, Newegg.ca, Newegg Global and Newegglogistics.com. Additionally, its platforms offer a suite of e-commerce solutions, including product listing, fulfillment, marketing, customer service and other value-added tools and services. The Company categorizes its business model into business-to-consumer (B2C) and business-to-business (B2B) operations. Its B2C is focused on selling information technology/consumer electronic (IT/CE) products including tech product categories such as 3D printers, home automation, and others. Its B2B e-commerce platform, NeweggBusiness.com, offers a full range of IT, office and industrial products and solutions with customer base ranging from government agencies, healthcare institutions, and education institutions.