NFT Technologies Inc. announced it has partnered with Faith Tribe to launch “Fashion DAO” a fashion-focused launchpad for brands and creators looking to break into Web3. For many GenZ consumers, digital fashion is a natural extension of their real-life style and social media filters. Virtual fashion collections often take the form of in-game products and/or appearance-altering “skins.” Players in the space include Gucci, who launched a $4,000 digital handbag and created a “Gucci Garden” in the Roblox gaming metaverse that attracted 19 million visitors; Louis Vuitton, who launched a video game with collectible NFTs for its 200th anniversary; and Balenciaga, who released their entire Fall 2021 collection in the videogame Fortnite.