NIKE : Converse and Rick Owens Announce DRKSHDW Collaboration
January 21, 2021 at 08:44 am EST
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Converse and Rick Owens Announce DRKSHDW Collaboration
January 21, 2021
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Fashion Designer, Rick Owens
Converse's collaboration with one of fashion's essential iconoclasts, Rick Owens, debuted today during the Rick Owens Fall 2021 show on the Lido, Venice, with the appearance of the partnership's first design, the TURBODRK Chuck 70.
Converse's black and white canvas footwear and Owen's stark universe of modernist minimalism and contemporary luxury have existed independently while being distinctly connected through the years. It's a connection that led Owens to introduce the DRKSHDW SS14 RAMONES, a subversive interpretation of Converse's first basketball silhouette and a classic signifier of culture - the Chuck Taylor All Star.
'When I think of Converse, I think of the black and white Chuck Taylors and the punk rock generation. These have always been iconic pillars of my aesthetic,' says Owens. 'Wearing Chuck Taylors, you align yourself with a generation that was experimental. There is a confident dynamic to the subculture.'
TURBODRK Chuck 70
The TURBODARK Chuck 70 follows Owens' practice of confident contortion of cultural signifiers. His choices bend and reshape the shoe - extending the tongue and squaring-off the toe, the first time the famed Converse has presented in this execution in its century of existence.
'When I see something ubiquitous, I feel like I want to distort it. I don't know what that's about. Maybe it's some kind of adolescent rage. But that's one of the greatest appeals of the Chuck Taylor All Star,' says Owens.
With a shared willingness to continually evolve form and function, the Converse x Rick Owens DRKSDW collaboration will reimagine and re-articulate classic Converse sneakers throughout 2021.
Learn more at go.converse.com/DRKSHDW.
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Nike Inc. published this content on 21 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 January 2021 13:43:01 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
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At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
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